Political Marketing

This is the poster Ciudadanos used for the general elections and there we can see Albert Rivera, the president of the political party, in the middle of the poster with their slogan written in a big white font. In the background we can see spanish flags and orange flags , respresenting the colours of the party. With their slogan I think they wanted to call the people to vote in the elections, to vote them. Saying "¡Vamos!" like COME ON! in order to motivate the people to vote them, personally I thing it is a simple design but with a clear message.

In this poster we can see the face of Pedro Sanchez, the president of the party, in black and white next to their slogan, "Haz que pase" written in red, the colour of the party. "Haz que pase" would mean "Make it happen" soi he basically wants to transmit people that the changes can be made if they vote PSOE to get the Spain they all want. It is a simple design but with a strong message that gets stronger with the direct look of Pedro Sanchez.

 

This is the PP poster which has Pablo Casado, the leader of the party, smiling with "Valor seguro" written in a blue font above him. What they probably wanted to transmit with this poster is that their party has somehow a value, a true value that people has to vote. It is another simple design, simpler than the previus ones, and thats why and don't really like it.