Lettering

Lettering is the art of writing with different types of letter designs. It is quite useful in order to attract people so it is often used for marketing, in fact many companies have their own typography which are known around the world. Coca-cola for example: 

Famous companies use special typography so whenever people see their logo or similar letters they will instantly recognize them.

Here there are 3 examples I have chosen and photographed: 

I took this picture to Carhartt logo because it is a mark I like and its lettering is very characterisctic.

I chose apple because its logo is very well known around the world and i actually like it.

I took this picture from Acer because its lettering design is quite simple but elegant.

We have been working on writing the word welcome in different languages, each one with a different type of lettering: